We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

Primary Purpose

The Head of CRM and Consumer Strategy will be responsible for developing our single view of the consumer across all touchpoints including media, web, customer service, and CRM. This role is pivotal in building and enhancing our customer data platform and ensuring a seamless, personalized customer experience. This role requires a mix of creative, analytical, and product management disciplines. The ideal candidate will have a strong background in CRM, data analytics, and consumer behavior, with a proven track record of leading high-performing teams and driving business growth.

Major Responsibilities

Single View of the Customer:

• Serve as the single-threaded owner of the Single View of the Customer initiative across Marketing
• Build and manage our Customer Data Platform (CDP) to ensure a comprehensive understanding of customer interactions and behaviors.
• Bring to life holistic customer journeys from acquisition through to dealer/installer interactions and post-purchase support.
• Drive design of targeted upsell and cross-sell initiatives to in-funnel existing consumers.

Owned-Channel Marketing:

• Lead email and owned channel marketing to drive engagement and product education (Email, SMS, onsite popup. in app push) across critical funnel touchpoints
• Drive automation strategy
• Influence and drive the creation of compelling creative content and copy for owned channels.
• Drive rapid innovation and test/learn new journeys and journey variation

Data Segmentation and Personalization:

• Serve as the business owner for customer segmentation and behavioral analysis design, action triggers, and machine learning initiatives.
• Operationalize identifiable customer data segmentation to enhance targeted marketing efforts.
• Oversee the management of database content and customer profile information to enable personalized experiences.
• Develop pathways for non-identifiable consumer tracking and enablement to improve customer identification and engagement strategies.
• Act as a close partner to the analytics team,
• Collaborate with downstream data teams on consumer data strategy.
• Manage the data platform as a product, ensuring it meets the evolving needs of the business and internal customers.
• Oversee development integration of martech and org wide systems alignment around the single view strategy

Minimum Job Requirements

Education

Bachelor’s degree or equivalent knowledge in marketing, Business, or related field

Work Experience

Requires 10 of experience in consumer strategy, CRM, and customer journey marketing

5 years experience building and leading a CRM marketing team. 

Experience developing and implementing customer journey strategy

Experience managing and/or working closely with digital media agencies and vendors. 

B2C experience or equivalent

Demonstrated success with creating and implementing a testing and learning culture

Knowledge / Skills / Abilities

A passion for learning and experimentation.

Comfortable defining a new strategy and function, filling organizational whitespace  

Results-oriented with a focus on driving growth and meeting business objectives 

Strong analytical and problem-solving skills with the ability to make data-driven decisions.  

Excellent written & Verbal Communication skills 

Preferred Job Requirements

Education

MBA a plus

Certification / License

Work Experience

10+ yrs experience

Agency experience

B2B experience

Experience with B2B2C, dealer, or franchise environment

Experience with Salesforce platform including Marketing Cloud

Knowledge / Skills / Abilities

Experience managing or directly influencing analytics function a plus

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”