Director of Marketing Operations

Location: This position is located at our Dublin, OH campus with hybrid flexibility or may work remotely anywhere in the United States of America.

Who we are

Founded in 1999 and headquartered in Central Ohio, we’re a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we’re on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost – that’s why we call ourselves Healthcare Warriors®.

We’re committed to building diverse and inclusive teams – more than 2,000 of us and counting – so if you’re excited about this position, we encourage you to apply – even if your experience doesn’t match every requirement. 

About the role

The Director of Marketing Operations will be responsible for overseeing the technology stack, processing, and workflows critical to our marketing efforts. This role will manage a small team and will work closely with Marketing, Sales, Sales Operations and our Salesforce and Finance teams to ensure seamless lead tracking, reporting, attribution, and data flows. The ideal candidate is a strategic thinker with a deep understanding of marketing operations and a passion for leveraging technology and data to drive actionable insights.

What you’ll do

Marketing Technology Stack Management:

• Oversee and optimize the end-to-end marketing technology stack (CRM, email marketing, marketing automation, analytics tools, etc.).
• Ensure integration and smooth data flow between platforms such as Salesforce, Marketo, HubSpot, n8n, Tableau, or other relevant tools.
• Work closely with IT and other departments to implement new technology solutions that drive marketing efficiency and effectiveness.

Lead Flow and Attribution:

• Design and implement lead management processes that ensure accurate lead tracking, segmentation, and nurturing.
• Develop and manage lead scoring models in collaboration with the sales and marketing teams to ensure high-quality leads are passed through the sales funnel.
• Establish and optimize attribution models for events, campaigns, and other marketing initiatives to ensure proper tracking of marketing contribution and ROI.

Reporting & Analytics:

• Own the creation and maintenance of reporting dashboards to track key marketing KPIs and performance metrics.
• Provide actionable insights from data analysis to inform strategy, campaign performance, and process improvements.
• Collaborate with sales operations to ensure alignment in reporting and to provide comprehensive insights into marketing and sales funnel performance.

Cross-Functional Collaboration:

• Work closely with the Sales Operations team to ensure alignment on lead flow, data hygiene, and reporting.
• Serve as the primary point of contact between the marketing and sales teams for anything related to technology, data, and workflows.
• Collaborate with marketing leadership to align processes and workflows with business objectives.

List Management & Data Integrity:

• Oversee the process for list uploads, data imports, and segmentation across platforms.
• Maintain data cleanliness and integrity across the marketing database to support accurate decision-making and effective campaign targeting.

Event Management & Integration:

• Oversee event-related workflows and integrations, ensuring seamless lead capture, tracking, and reporting for both virtual and in-person events.
• Ensure that event attribution is accurately tracked and reported so marketing leaders understand event performance and impact.

Process Optimization:

• Continuously review and improve marketing processes and workflows to ensure efficiency, scalability, and accuracy.
• Implement best practices for AI automation and data-driven decision-making across the marketing function.
• All other duties as assigned.

What you’ll bring

Required Qualifications

• Education: 5+ years of experience in marketing operations or a related field with a proven track record of success.
• Expertise in marketing technology platforms (Salesforce, marketing automation tools, CRM systems, etc.) and data analytics tools.
• Experience with advanced marketing automation platforms like Marketo, HubSpot, or Pardot.
• Advanced proficiency with reporting and analytics tools (Google Analytics, Tableau, Power BI, etc.) and familiarity with database engines like SnowFlake, Redshift, BigQuery, etc.
• Strong understanding of lead flow, marketing attribution models, and reporting/analytics.
• Excellent collaboration skills and ability to work across departments (especially sales, IT and finance).
• Highly organized with a strong ability to prioritize and manage multiple projects simultaneously.
• Ability to communicate complex technical concepts to non-technical stakeholders.
• Strong administrative/technical skills; Comfort working on a PC using Microsoft Office (Outlook, Word, Excel, PowerPoint), IM/video conferencing (Teams & Zoom), and telephones efficiently.
• Trustworthy and accountable behavior, capable of viewing and maintaining confidential information daily.

Preferred Qualifications:

• Education: Bachelor's degree in Marketing, Business, or a related field.
• Experience managing large-scale, multi-channel marketing campaigns.
• Knowledge of data privacy regulations and best practices (GDPR, CCPA).
• Certification in Salesforce or other relevant marketing technologies.
• Experience managing people (data analysts, software implementation specialists, etc.)

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