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Director, Marketing

CourtAvenue
Full-time
On-site
Dallas, Texas, United States
IT
CourtAvenue is a company of industry experts accelerating digital transformation for the world’s most ambitious companies.


As a fast-growing, innovative suite of agencies, the CourtAvenue Collective is searching for a dynamic Director, Marketing to lead our marketing efforts and elevate our collective and individual brands, while also supporting marketing of our partner channels. The Director, Marketing will be a strategic leader responsible for creating and executing marketing initiatives that position the CourtAvenue Collective and its partner channels as leaders in digital transformation. This role requires a seasoned professional with experience in PR, marketing strategy, and execution. The ideal candidate will bring a proactive approach, a track record of delivering measurable marketing outcomes, and the ability to both ideate and implement.

The CourtAvenue Collective is seeking a results-oriented, experienced marketer who can spearhead campaigns, manage award submissions, enhance our partner relationships, and build out pathways to market our services. This individual should thrive in a fast-paced, collaborative environment and possess the skills to independently lead and execute marketing strategies.

Responsibilities

Marketing Leadership:

    • Develop and implement a comprehensive marketing strategy for the CourtAvenue Collective, including its agencies (Currently: CourtAvenue, Modifly, Gigantic Playground) and partner channels.
    • Collaborate with leadership to align marketing initiatives with business goals and identify opportunities for brand growth.
    • Act as a thought leader within the Collective, driving innovation and creative approaches to marketing challenges.

PR and Brand Management:

    • Lead public relations efforts to position the Collective and partner channels as industry leaders.
    • Maintain a consistent brand identity across all marketing materials, ensuring alignment with the company’s vision and values.
    • Develop case studies, white papers, and thought leadership pieces that highlight the Collective’s impact and innovation.

Award and Recognition Management:

    • Identify relevant industry awards and oversee the preparation and submission process, ensuring timely and impactful entries.
    • Collaborate with agency leads to highlight key achievements and innovations for award consideration.

Partner Channel Marketing:

    • Strengthen relationships with key marketing partners (like Adobe, Canva, Optimizely) by creating co-marketing initiatives, events, and joint campaigns.
    • Develop marketing assets and programs to amplify the Collective’s value proposition within partner ecosystems.

Content Creation and Digital Strategy:

    • Create and oversee compelling content for digital channels, including website updates, blogs, social media, and email campaigns.
    • Drive SEO/SEM initiatives to boost online presence and customer acquisition.
    • Manage the Collective’s website performance and user experience to optimize lead generation.

Event and Industry Presence:

    • Plan and execute industry events, trade shows, and speaking engagements to enhance brand visibility and credibility.
    • Work closely with leadership to identify and secure speaking opportunities that position the Collective as an authority in digital transformation.

Analytics and Performance Measurement:

    • Define and track KPIs to measure the effectiveness of marketing initiatives.
    • Use data-driven insights to optimize campaigns and ensure alignment with business objectives.

Qualifications

    • 8+ years of experience in marketing, with a proven track record of leading PR, digital marketing, and content strategies.
    • Experience marketing multi-entity organizations and/or marketing partner channels preferred.
    • A demonstrated ability to take initiative, think strategically, and execute effectively without needing detailed direction.
    • Experience in developing campaigns with measurable business outcomes.
    • Strong expertise in content creation, SEO/SEM, social media, and website management.
    • Proven ability to manage award submission processes.
    • Exceptional communication and relationship-building skills.
    • Strong project management and organizational skills, capable of managing multiple priorities in a fast-paced environment.

Work Environment:

    • Our organizations follow a structured hybrid work model, where employees work in an office environment in the middle of the week and remotely on Mondays and Fridays.
    • Candidates for this position will ideally be located near our office in San Diego, California. Applicants in Dallas, TX | Cincinnati, OH | Minneapolis, MN | Los Angeles, CA will also be considered.
$120,000 - $165,000 a year
Salary will be determined based on geography and related experience of the final candidate