Assistant Director of Athletics for Marketing and Promotion

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As part of the University of San Diego, a Roman Catholic University, the Department of Intercollegiate Athletics is committed to advancing academic and athletic excellence and enhancing students' lives while promoting the University of San Diego.

The University of San Diego, a contemporary and engaged Contemporary Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity’s urgent challenges.

The Assistant Director of Athletics for Marketing & Promotions is responsible for driving revenue and attendance at athletic events through fan engagement initiatives, promotional campaigns, and ticket sales. The Assistant Director develops all advertising and promotions for athletics and coordinates all athletics game-day experiences. The Assistant Director manages, coordinates, and executes sponsor fulfillment and the season ticket sales drive. The Assistant Director is responsible for all athletics email campaigns, physical and digital signage, and other media-related contracts and fulfillment.

Duties and Responsibilities:

Develops and implements an athletic department marketing and promotional campaigns:

• Designs and conducts advertising campaigns to promote USD athletics and brand.
• Selects and implements programs for USD billboards, newspaper advertising, street pole banners, magnets, posters, van banners, television ads, radio spots, social and electronic media and other miscellaneous advertising.
• Coordinates all social and electronic media, direct mail, trade, email campaigns, and non-profit advertising for all sports.
• Coordinates the design for the artwork and financial aspects of the advertising program.
• Manages the budget for all advertising and promotion initiatives.
• Collaborates with the University Marketing & Communications department and directs branding standards for athletics and campus-wide partnerships.
• Works closely with Admissions, Students Affairs, Onboarding, Associated Students, and the university’s Greek system.

Develops and implements season ticket, individual and group sales campaigns:

• Develops and implements a timetable and materials for email campaign.
• Develops a volunteer season ticket sales force to assist with sales.
• Solicits group tickets.
• Manages ticket sales campaign.
• Solicits advertising sales.
• Solicits companies for advertising for television, website and other media inventory.
• Engages community outreach with large groups to strategically develop support for athletic events.

Works with third party partner to manage sponsor fulfillment and sponsor package development:

• Fulfills sponsor obligations and activations.
• Tracks and maintains records on all sponsors.
• Implements all benefits packages, including ticket programs, parking passes, signage, special events and all other promotional exposure programs.
• Designs and produces all signage, advertising, and game programs ads. This includes gathering all artwork and logos in proper format and overseeing the production process.
• Coordinates all public address systems, message board, and video board announcements.
• Provides sponsor recognition.

Manages all web, television, podcast, and other media partnerships:

• Implements digital ad campaigns to enhance the visibility and marketability of the athletics program.
• Identifies, creates, and develops other media partnerships to enhance the visibility and marketability of the athletics program.
• Coordinates with the Director of Strategic Communications on all funding, sponsorship, marketing, and administrative issues related to the athletic Web site usdtoreros.com and any Web broadcasting, radio, video, and television activities.

Supervises the Assistant Director of Marketing. Through the Assistant Director, supervises the Torero Spirit Team Coaches (Cheer and Dance), Torero Pep Band Director, Bull Pit (Student Spirit Organization), graduate and undergraduate interns, casual workers and student workers:

• Recruits, interviews, selects, and hires 4-6 interns, 1-2 casual workers and 2-3 student workers at the start of each semester.
• Assigns and delegates duties to interns, casual workers and student workers.
• Oversees all activities and projects of the Spirit Teams, Pep Band, Bull Pit, interns, casual workers and student workers.
• Trains workers to be game management assistants and supervises them at games.
• Evaluates interns each semester for grades and feedback.

Coordinates merchandising and licensing:

• Works with USD Torero Store to ensure game-day merchandising is available, coordinated and organized.
• Works with licensing vendors to ensure proper procedures are followed by all licensees.
• Approves all logo/designs from licenses.
• Handles all additional licensing questions, royalty fees, and miscellaneous licensing duties.
• Coordinates sales and revenues of Torero merchandise with the USD Torero Store on the Web site; works with the site vendor to set up and update the site with correct logos and merchandise.
• Coordinates the purchase of Nike apparel for promotional initiatives and game-day activations.

Provides support to athletic department special events:

• Assists Development team with fundraising events.
• Works with campus-wide partners to develop and execute Athletics events to promote programs.

Special Conditions of Employment:

• Availability to work long hours, nights and weekends.
• Willingness to travel to away contests, NCAA event and WCC meetings, when appropriate and necessary.
• Ability to attend on- and off-campus events required.
• Excellent written, interpersonal and communications skills required.
• Successful completion of required background checks.

Effective June 1, 2023, based on CDC guidance, the University strongly encourages all campus members to stay up to date with Influenza and COVID-19 vaccination recommendations.  For more regarding information USD's COVID-19 protocols, please visit sandiego.edu/onward.

Background check:  Successful completion of a pre-employment background check.

Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes. 

Minimum Qualifications:

• Bachelor’s degree required, preferably in marketing, communications or public relations.
• Three years of experience in marketing and promotions and/or related field required. 
• Team-oriented individual with willingness to take initiative and desire to work in collegiate athletics.

Preferred Qualifications:

• Master’s degree preferred.
• Four or more years strongly preferred.
• Understanding of NCAA rules and regulations strongly preferred.
• Knowledge of MS Office, Adobe Creative Suite and other graphic design programs desirable.

Certificates, Licenses, Registrations:

• Heartsaver CPR/AED certification required within six weeks of employment.
• California driver’s license required within six weeks of employment.

$5,546.67 - $7,171.17 per month; Excellent Benefits

The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers.  Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.  USD: Human Resources: Benefits

The salary range provided in this posting reflects what we reasonably expect to pay for this position.  Actual compensation offered or earned is dependent on experience, education and other factors including departmental budget.

Resume and Cover Letter Required

Click the 'Apply Now' button to complete our online application. In addition, please upload a cover letter and resume to your application profile for the hiring managers’ review.  If you have any questions or difficulties please contact the Employment Services Team at jobs@sandiego.edu.

Hours: 40 hours per week

Closing date: Open until filled

Note: External job postings will be up for at least five days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.

The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.

The University of San Diego is a smoking and tobacco-free campus. For more information, visit www.sandiego.edu/smokefree.